Optimize Your SMS Campaigns with AI

SMS campaigns are a fast and efficient way to reach your customers. More than 90% of SMS messages are opened within the first few minutes. Plus, recipients easily absorb short messages. Today, you can enhance their impact with Artificial Intelligence (AI). Its analytics and automation capabilities will change the way your business communicates. Let us explain.

AI to personalize messages

A well-crafted generic SMS will influence a customer’s decision, we admit. But your campaigns will have more impact with personalized messages. Let’s take an example. A customer visits your website every month to buy personal care products. To get his attention, you should send him a text message reminding him of an offer on his favorite products. You can also present him with treatments that might suit him. All based on their purchasing habits.

However, writing a personalized message for each of your customers is practically impossible. That’s where AI comes in:

Analyzing your customer profile and your goals
Write the right message
Select recipients and create groups
Sending the SMS

AI can even determine the best time to send messages to generate engagement.

Write more impactful messages

You need to grab customers’ attention with just a few words. That’s not always easy. Fortunately, AI can help you write short, clear, and impactful text messages. It can also perform A/B testing:

Send multiple versions of an SMS
Evaluate results such as response rates
Identify the version with the highest engagement rate

Ultimately, AI helps you improve your campaigns to increase sales.

Improve customer communications

AI does much more than just send professional text messages. It also responds to customer messages with unprecedented speed. For example, chatbots can handle thousands of conversations simultaneously. This allows them to respond to messages almost instantly. This fast service appeals to customers who feel cared for and important. It makes them want to engage with your brand.

The best software can even analyze the tone of the messages received. For example, it can detect customer dissatisfaction. This gives you an overall picture of their satisfaction. You can then respond accordingly to improve their experience and build loyalty.

Use AI to optimize your SMS communications

Integrating AI into your system to optimize your SMS campaigns and communications is a great idea. Moreover, this solution is accessible to all types of businesses. VSEs, SMEs and multinationals can all benefit from the advantages of artificial intelligence. However, you need to take some precautions to avoid certain inconveniences. In particular, you must guarantee the confidentiality of your customers’ data. It is also important to respect the law, especially with regard to the times at which SMS can be sent. Finally, you need to make sure that the AI works well. The slightest error could affect customer satisfaction and damage your image.