Building a custom SMS system or using an existing system for your business?
SMS is a very effective communication channel. Despite the advent of new, more or less sophisticated means, “texting” remains. However, a specific system will need to be put in place. A well-established system will facilitate the management of messages. But a question arises. Is it better to opt for a custom-made system? Is it better to rely on an existing system?
The advantages of a tailor-made SMS system
We can design a tailor-made SMS system for you. This has many advantages. This option allows you to customize messages according to your needs. This makes it easy to adapt to changes in the market.
You can maintain control over SMS management. The sending, the content of the messages and the recipients. This allows campaigns to be optimized based on feedback and analytics.
In addition, a tailor-made SMS system can be integrated with other tools:
- Customer databases;
- Customer relationship management tools;
- E-commerce platforms.
At your request, we can implement more robust security measures. One of the goals is to protect customer data.
A tailor-made SMS solution may require a larger initial investment. However, it saves costs in the long run. Marketing campaigns are optimized. As well as customer loyalty.
The advantages of an existing system
You can also choose an existing system for sending business SMS messages to specific targets. At Appwapp, we have developed Cocoapp. This solution offers many advantages. You are entitled to a user-friendly and intuitive interface. It’s easy to use and you don’t have to be a tech whiz to get by.
All SMS communications can be centralized on a single app. In other words, managing conversations is simplified.
An app like Cocoapp often offers advanced features. Here are some of them:
- Group messaging ;
- Video chat;
- File sharing.
All of this enriches the prospects for collaboration within the company. Some apps can even be integrated with chatbots. Other response automation systems can even be used. This means you can respond to customer queries instantaneously, while maintaining relevance. This is also possible outside of office hours.
Also, apps like Cocoapp can provide analytical data about customer interactions, such as the average response rate or response time. This allows you to evaluate the effectiveness of their communications and identify areas for improvement.
So, a tailor-made system or an existing system?
In short, the choice depends on your specific needs and goals. A tailor-made SMS system offers complete customization and control. This option also involves integration with other tools and consolidated security measures. The investment is generally more substantial, but the positive long-term impacts are undeniable. With an existing solution like Cocoapp, the implementation of your SMS campaigns is made easier. The interface is user-friendly, and you still get advanced features. Not to mention access to valuable analytical data.
At the end of the day, we’re here to help. Whether you opt for full customization or simple deployment. At Appwapp, we listen to your business SMS communication needs. We have the know-how and expertise to make your projects a reality.
