The Effective Use of SMS Systems in Healthcare

Commercial SMS messages are widely used, and the public has grown accustomed to them. This strategy proves effective in quickly reaching targets, with an opening rate of over 90% within the first few minutes after receipt. This communication method could also be highly beneficial in healthcare. Let us explain.

Appointment Reminders and Confirmations

People sometimes forget their medical appointments, which can endanger their health. Certain conditions require strict and regular follow-ups. Moreover, such forgetfulness disrupts the schedules of the entire medical staff. Medical centers could benefit from sending SMS reminders or confirmations to patients. For example, messages could be sent 1 or 2 days in advance, allowing patients to prepare or notify the center if unavailable.

Pre-Appointment Reminders

Does the patient need to fast? Should they bring specific documents or equipment? It’s important to remind them before their appointment to avoid wasting time on the day. For instance, a reminder could be sent on the morning of the scheduled date.

Notification of Test Results

Diagnostic laboratories can notify clients via SMS in cases such as:

Their results are ready.
Certain results require urgent attention.
Tests are delayed.

This initiative can save lives or reduce the risk of serious incidents.

Health Awareness and Education

SMS systems simplify large-scale health awareness campaigns. Examples include:

Promoting vaccinations.
Preventing diseases such as hypertension or diabetes.
Providing advice on adopting a healthy lifestyle.
Sharing measures to prevent disease spread during pandemics.

Benefits of SMS Communication

First, SMS messages have a high open rate. People can read them whether they are at work, commuting, or on vacation. On the other hand, some may not be able to answer calls while working.

Additionally, SMS communication is cost-effective. It doesn’t require extra staff to contact patients, as SMS sending can be automated.
Moreover, group SMS can be sent with just a few clicks, making it practical and time-efficient for campaigns.

Rules for Crafting Impactful SMS Messages

Here are some guidelines for creating effective SMS messages:

Get straight to the point after a polite greeting.
Be clear and concise so recipients immediately understand your message.
Keep it short; if possible, convey your message in one sentence.
Use a professional yet friendly tone.

The timing of SMS delivery is also critical. It depends on the message content and the regulations in your country.

In Conclusion

At Cocoapp, we offer a messaging platform for all types of businesses. It allows you to reach your clients via SMS or Facebook. This platform was developed by Appwapp, a leader in digital solutions for 14 years. Contact us for more information.