What is the best time of day or week to text?
SMS remains an essential communication tool in the business world. But it needs to be used methodically. Good timing maximizes the effectiveness of your message, whether you’re communicating with customers or employees. Sending at the wrong time can damage your company’s image. So what time of the day or week should you send a text message? We tell you everything.
Choose the time to send the SMS according to the recipient
Who are the recipients of your SMS messages? This is the first criterion to consider. If it is an employee, choose office hours. They will be more receptive during these hours. However, try to avoid disturbing them outside working hours. They may take it badly. This could affect their motivation or behavior.
Here are some tips for sending SMS messages to partners (customers, suppliers, etc.)
– Avoid peak and off-peak times;
– Consider the customer’s time habits;
– Adapt the schedule to the content of the message;
– Test different sending times;
– Track feedback and adjust accordingly.
So send the SMS during office hours if you are targeting a business. An individual, on the other hand, is generally more available in the evenings or at weekends. However, be careful not to exceed reasonable hours. Ultimately, it is important to understand your recipient’s habits.
Avoid meal and sleep times
No one likes to be disturbed when they are eating or sleeping. Some people even switch off their mobile phones at night. So avoid sending your text messages:
– Before 8 am and after 9 pm
– Between noon and 1 pm
– Between 6 pm and 7 pm
By respecting these times, you are respecting the well-being of the recipient. You’ll avoid bothering them and damaging your relationship.
Consider the message nature
Finally, consider the type of message you want to send:
- In an emergency, you can send your message at any time. This includes critical alerts or safety messages. Your goal here is to get the recipient to take action as soon as they see the SMS. The message needs to be clear and concise.
- If it’s a business message, use business hours. This includes order tracking or administrative information. You are more likely to get a quick response.
- For promotions or newsletters, focus on times when people are more relaxed and open. So send your SMS at the end of the day or at the weekend.
Conclusion
The best time to send an SMS depends on several factors. You need to consider your audience, their habits and the type of message you want to send. Good timing increases the chances that your message will be read and well received. It also shows your goodwill and professionalism. You should also check the laws before setting your mailing schedule. In Canada, the legal time to send commercial text messages is between 10 am and 8 pm. All campaigns are prohibited on Sundays and holidays. Finally, an emergency message does not fall under any of these rules.
Here are some articles that might interest you:
- SMS, an efficient, powerful and versatile tool
- Here’s how our Cocoapp system can optimize your municipality’s communication
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- Building a custom SMS system or using an existing system for your business?
- How can you use the Cocoapp system to optimize your communications and logistics in your road and sea transport?
- The benefits of a custom SMS system for municipalities and government agencies
- Use a different communication tone than email for an SMS campaign
- How to better communicate with SMS?
- What is a shortcode SMS number?
- The different types of phone numbers to send SMS
